如今在街头巷尾，人们随处可以看到门口悬挂着“金拱门”标志的麦当劳快餐店，随时可以进店品尝汉堡、薯条等西式快餐。但很少有人知道，麦当劳进驻中国大陆的“起点”是在深圳，不经意间，麦当劳已经走过了32个年头。
Nowadays, McDonald's can be seen in almost every city on the Chinese mainland. But few people know that the first McDonald’s on the Chinese mainland was opened in Shenzhen, and has been operating for 32 years.
1990年10月8日，中国大陆第一家麦当劳开业现场（图片为深圳晚报提供）
The opening of the first McDonald’s on the Chinese mainland on October 8, 1990. (Photo courtesy of Shenzhen Evening News)
为什么当时风靡于香港乃至全世界五十多个国家和地区的麦当劳，会选择深圳作为进入中国大陆市场的首站？翻阅档案资料，我们可以从中找到答案。
Why did McDonald's choose Shenzhen for its first branch on the Chinese mainland?
自深圳经济特区建立以来，麦当劳总部就注意到了特区饮食业和食品工业的迅猛发展。除此之外，深圳有着优越的投资环境，良好的社会秩序，层次较高的居民生活与消费水平，潜藏着巨大的市场。
After the establishment of the Shenzhen Special Economic Zone, the rapid development of its food and catering industries drew McDonald’s attention. In addition, the favorable investment environment, good social order and high level of living and consumption of Shenzhen made itself a huge potential market.
麦当劳自身也凭借“价格低”和“出餐快”等优势，对进军深圳市场信心满满。尽管当时麦当劳快餐的种类并不多，包括汉堡、薯条、饮料，但每餐售价为10-15港币不等，与中式快餐价格相当；麦当劳有着大型餐厅的运营经验，经过管理培训的服务员能够在短时间内为大量客流提供就餐服务，给顾客带来全新的饮食体验。
With its own advantages, including low prices and fast cooking of food, McDonald’s had confidence in entering the Shenzhen market. The average price of each meal was HK$10 to HK$15, which was comparable to that of Chinese fast food. Also, McDonald's was already experienced in operating large restaurants. Its employees had been trained to provide dining services for a large number of customers in a short period of time, which would provide customers with a fresh and unique dining experience.
因此，经过多方面的审慎调研，麦当劳总部决定投资3000万港币，在深圳解放路西华宫光华楼开设中国大陆第一家麦当劳。
Therefore, after prudent research in many aspects, the McDonald's headquarters decided to invest HK$30 million to open the first McDonald’s on the Chinese mainland, which was located in the Guanghua Building, Xihua Palace, Jiefang Road, Shenzhen.
1990年10月8日开业当天，光华楼二楼的20台收银机全开也不够用，排队就餐的客人从二楼排到一楼，又从大堂排到了外广场。餐厅里面的500个座位全都坐满，站着就餐和排队等候的人又把大堂挤得水泄不通，场面超乎想象。
On the opening day of October 8, 1990, the 20 McDonald's cash registers were far from enough. Customers even had to queue outside the restaurant. The 500 seats of the restaurant were fully occupied. The whole scene was beyond imagination.
麦当劳在深圳的开设，不仅改变了消费者的饮食习惯，营造了全新的饮食文化，使深圳人率先适应现代商品经济的高速度与快节奏，也为特区培养了一批优秀的管理、服务人才，为深圳加快对外开放、引进外资带来了更好的投资环境。
The opening of McDonald's in Shenzhen not only changed the eating habits of consumers, but also nurtured a new food culture. Shenzheners, as a result, became adapted to the high speed and fast pace of the modern commodity economy. A number of excellent management and service talents were trained and a better investment environment was created, speeding up the opening up and introduction of foreign investment of Shenzhen.
今日互动：麦当劳进驻中国大陆的“起点”在深圳，您和麦当劳有什么故事可以分享吗？欢迎踊跃留言，小i将在留言中选取幸运儿送出小礼物。
Today's topic: Do you have any stories about McDonald's to share? Feel free to leave your comments and three lucky people will receive gifts.
来源：深圳市档案馆、i深圳
Source: Shenzhen Archives, iShenzhen
编译：深圳政府在线、Shenzhen Daily、GDToday
Transedited by: Shenzhen Government Online, Shenzhen Daily, GDToday
