Shenzhen Government Online
Market Regulation Bureau of Shenzhen Municipality
From: Shenzhen Government Online
Updated: 2024-07-03 16:07

Main duties:

1.Comprehensively regulate the market and manage food, drugs, medical devices, cosmetics, and intellectual property. Implement national, provincial, and municipal laws, regulations, and policies on market supervision and management, food, drugs (including traditional Chinese medicine and ethnic medicine), medical devices, cosmetics, and intellectual property (including trademarks, patents, copyrights, and geographical indications). Draft local laws, regulations, development strategies, special plans, and policies, and organize their implementation after approval.

2. Regulate the market order. Regulate market transactions, online commodity transactions, and related services according to the law. Organize efforts to investigate and punish illegal pricing, unfair competition, illegal direct selling, pyramid selling, as well as the manufacture and sale of fake and inferior products. Organize efforts to investigate and punish unlicensed production and operations. Guide the development of the advertising industry and regulate advertising activities. Standardize and maintain the market order, and create a market environment that features good faith and fair competition. Guide the Shenzhen Consumer Council in the protection of consumer rights.

3. Be responsible for the unified registration of market entities. Organize efforts to register various types of enterprises, operators, individual industrial and commercial businesses, resident representative offices of foreign (region) enterprises, and other market entities. Establish a mechanism for publicizing and sharing information on market entities, publicize and share information according to the law, strengthen credit regulation, and promote the construction of the credit system for market entities.

4. Assist in anti-monopoly law enforcement. Plan and promote the implementation of competition policies and organize the implementation of the review system for fair competition. Cooperate in anti-monopoly law enforcement and centralized anti-monopoly review of operators against monopoly agreements, abuse of the market dominant position, and abuse of administrative power to exclude and restrict competition. Guide enterprises in responding to anti-monopoly litigation outside China.

5. Coordinate and promote the development of individual industrial and commercial businesses. Formulate policies and measures to promote the development of individual industrial and commercial businesses, coordinate the construction of service systems for individual industrial and commercial businesses, establish and improve the directory of small and micro enterprises; organize and advance the transformation of individual industrial and commercial businesses into enterprises, and promote the high-quality development of individual industrial and commercial businesses. Provide guidance on the transformation and upgrading of individual industrial and commercial businesses. Undertake supervision, inspection, monitoring, and analysis of the development of individual industrial and commercial businesses.Coordinate and carry out Party building work for small and micro enterprises, individual industrial and commercial businesses, and professional markets, and be responsible for guiding and promoting Party building work for the group of online food delivery workers. Undertake the daily work of the city's Party committee office of small and micro enterprises, individual industrial and commercial businesses, and professional markets.

6. Manage standardization. Organize efforts to implement standardization strategies. Coordinate, guide, and supervise the formulation and revision of local standards and group standards. Organize efforts to formulate and implement standardization incentive policies, and regulate standardization activities. Guide all trades and fields in adopting first-class international standards. Establish and improve standard systems of Shenzhen that cover all fields of economic and social development. Organize basic and frontier research on standards, and promote the construction of the public support service system for Shenzhen standards. Organize efforts to appraise and evaluate the implementation of Shenzhen standards.

7.Promote the use of intellectual property rights. Organize the implementation of intellectual property strategies. Organize the implementation of intellectual property incentives, and guide the transformation, application, trading, and operation of intellectual property rights. Guide the review of advance services, such as the review of application for intellectual property rights and the confirmation of rights. Guide the evaluation, review, and appraisal of intangible assets with respect to intellectual property rights. Guide and promote the development of intellectual property services. Organize the construction of a public service system for intellectual property rights and promote the dissemination and utilization of intellectual property right information. Promote the construction of the intellectual property right talent team.

8. Protect intellectual property rights. Promote the construction of the intellectual property protection system in Shenzhen, establish coordination and enforcement cooperation mechanisms for intellectual property protection. Organize and guide the resolution of intellectual property disputes, rights protection assistance, and dispute resolution. Organize and guide intellectual property rights early warning and foreign-related public security protection work. Organize the investigation and punishment of intellectual property rights violations. Carry out international exchanges and cooperation in intellectual property rights.

9. Promote quality construction in Shenzhen. Organize efforts to implement the strategy of building a quality-oriented city. Guide all departments, trades, and fields in quality improvement, and promote an overall quality improvement in related fields. Organize efforts to appraise and evaluate the implementation of Shenzhen quality. Coordinate the construction and application of the city's quality infrastructure, implement the quality supervision system for major engineering equipment together with relevant departments, organize the investigation of major quality accidents, and supervise products’ anti-counterfeiting. Regulate product quality and safety in accordance with the law. Organize product quality supervision and spot checking, risk monitoring, and injury detection. Organize efforts to implement the quality grading system, quality and safety traceability system, and defective product recall system. Implement the production license management for industrial products.

10. Be responsible for the comprehensive coordination of food and drug safety supervision. Coordinate food and drug safety work. Organize the implementation of food safety strategies. Guide and promote the development of the food industry. Be responsible for the construction of the food and drug safety emergency response system, organizing and coordinating emergency response and investigation of food and drug safety incidents as required. Establish and improve the system for direct reporting of important food safety information. Be responsible for the daily work of the Municipal Food and Drug Safety Committee.

11. Regulate food safety. Undertake food administrative licensing and regulation. Establish a supervision and inspection system that covers the entire process of food production, circulation and consumption, establish a mechanism for hidden danger investigation and management, and organize their implementation to prevent regional and systematic food safety risks. Promote the establishment of a mechanism for food producers and operators to implement their responsibilities, and improve the food safety traceability system. Organize food safety supervision and spot checking, risk monitoring and judgment, verification and disposal, risk early warning, and risk exchanges. Organize the regulation of special food.

12. Regulate the safety of drugs, medical devices, and cosmetics. Undertake the administrative licensing and regulation of drug retail and medical device operations, and regulate the quality of cosmetics during their operations as well as of drugs and medical devices during their use. Supervise the implementation of standards and the classification management system for drugs, medical devices, and cosmetics. Organize efforts to monitor adverse drug reactions and adverse events of medical devices and to re-evaluate drugs. Detect the safety risks of drugs, medical devices, and cosmetics according to the law. Cooperate in the implementation of the national system for essential drugs.

13. Regulate the safety of special equipment. Undertake administrative licensing, safety monitoring, supervision, risk prevention, and injury detection for special equipment. Supervise and check the implementation of energy-saving standards for highly energy-consuming special equipment and environmental protection standards for boilers. Formulate emergency rescue plans for special equipment. Investigate safety accidents of special equipment according to the law.

14. Be responsible for the management of metrological measurement, certification, accreditation, inspection, and testing. Implement the national measurement system, promote legal units of measurement, and manage instruments of measurement as well as quantity value transfer and comparison. Standardize and supervise commodity quantity, market measurement, and measurement arbitration verification. Guide and coordinate the development of the certification, accreditation, inspection, and testing industries in Shenzhen. Regulate certification, accreditation, inspection, and testing according to the law.

15. Be responsible for the administrative permit approval, supervision and law enforcement of agricultural and animal husbandry product quality, as well as animal and plant epidemic prevention and quarantine work. Organize agricultural product quality and safety monitoring, traceability, risk assessment, and release relevant information on agricultural product quality and safety status. Be responsible for animal and plant epidemic prevention, quarantine, and animal health supervision. Be responsible for the management of practicing veterinarians, poultry and livestock slaughter, and related law enforcement work. Be responsible for organizing the daily supervision, upgrades, and renovations of agricultural markets.

16. Complete other tasks assigned by the CPC Shenzhen Municipal Committee, Shenzhen Municipal People's Government, and superior authorities.



-