The K11 ECOAST Cultural and Art District is set to open on April 28 in Shenzhen. The project, led by K11 brand founder Adrian Cheng, has been in preparation for over seven years.
Adhering to the core philosophy of "Art, Humanity, and Nature," K11 ECOAST leverages the natural scenery and expansive space of Taiziwan to create a "luxurious-style" urban public space where people can enjoy the coast, immerse themselves in art, and take leisurely strolls.
Since March, K11 ECOAST has already launched a series of events, including avant-garde art exhibitions and the "Garfield Rush." These events have brought new cultural experiences to consumers in the Guangdong-Hong Kong-Macao Greater Bay Area, characterized by their fun and interactive nature. Anchored along the coastline of Taiziwan Bay, the project weaves together coastal ecology, public art, and immersive commercial experiences, redefining the boundaries between urban living and nature.
