'Start of Autumn' frenzy boosts beverage brands |
2025-08-13
Employees work at a milk tea shop in Huzhou, Zhejiang province, on Aug 7.With the concept of "the first cup of milk tea in autumn" going viral, fresh tea brands are seizing the business opportunity that this seasonal phenomenon presents.Liqiu, or "Start of Autumn", the 13th solar term in the traditional Chinese calendar, fell on Aug 7.Starting as recently as two years ago, there is a saying — "who gets the fi