Shenzhen citizens’ enthusiasm for spending remained high despite occasional rain showers during this year’s Mid-Autumn Festival holiday from Sunday to Tuesday, Shenzhen Special Zone Daily reported.
During the three-day holiday, the city’s key commercial areas launched offline themed activities to woo consumers in and shopping malls and supermarkets’ foot traffic and sales saw a surge. Many businesses launched a variety of promotional activities to stimulate consumer spending.
Businesses generally reflected that their holiday sales were basically the same as before the COVID-19 pandemic.
At One Avenue in Futian District, the Wild Coffee Festival, which gathered over 40 coffee brands, attracted a large number of young consumers.
As a traditional Chinese festival for family reunions, the Mid-Autumn Festival has also prompted many people to buy gifts for their family and friends.
According to Moi Department Store, the sales of gold and jewelry exceeded their holiday sales target. As of 6 p.m. Tuesday, the department store reached sales of more than 16 million yuan (US$2.47 million) in the three-day holiday, a year-on-year increase of 51.14 percent, basically equivalent to pre-pandemic levels.
According to a source from the Shenzhen division of Vanguard Supermarket, their offline stores’ traffic flow increased significantly during the three-day holiday. Data for the first two days showed that its sales increased by 17 percent year on year and traffic flow increased by 12 percent.
During the Mid-Autumn Festival holiday, the foot traffic and sales of Rainbow Department Store’s Xinsha outlet in Bao’an District increased by 25 percent, compared with the same period in 2019, statistics showed.
Several shopping centers under Rainbow Department Store launched offline activities with different themes this holiday, stimulating a surge in foot traffic and sales to a certain extent.
For instance, the average traffic flow of the Rainbow shopping center in Longhua District during the Mid-Autumn Festival holiday was about 60,000 people per day, up about 15 percent compared with that in 2019. The shopping center also saw a sales increase of 35 percent.